As cash-flow is vital in new venture formation and expansion, attracting good high-potential investors in time is an important task of CEO’s
- Some firms are able to attract funds, but sometimes it’s questionable how much added value those funds bring-in, in terms of access to customers, partners and talent, apart from their monetary contribution per se
- Identify and approach Angels and Venture Capital firms that are likely to consider favorably the deal, based on their investment strategy, approach and objectives
- Pitch the venture to the General Partner most interested in the deal and leverage a well-balanced mix of communication channels to unfold the effort
- Follow-up promptly to create a pool of prospective investors and build momentum
- Guide the deal-making process as it unfolds, bridge gaps and ensure a fair deal is reached for both investors and founders
- Close on the deal in a smooth way, avoiding last-minute surprises